How to Convert Abandoned Carts into Complete Sales with B2C Commerce Cloud? – Cyntexa
 

How to Convert Abandoned Carts into Complete Sales with B2C Commerce Cloud?


March 23, 2022

Introduction

Customers in B2B and B2C businesses want a linked and unified buying experience when shopping online. It is also included in smooth handoffs across various platforms and websites and tailored engagements based on past encounters with a business.

Customers may benefit from Salesforce integration by having a coherent retail experience across their shopping trips, from search to delivery and everything in between. When picking a firm in the highly competitive eCommerce market, most customers believe that these interconnected procedures are critical. As a result, all businesses wishing to attract today’s connected buyers must ensure that their experiences are consistent across all touchpoints.

Brands will also benefit from an improved understanding of consumer activity and how that might relate to retail inventory, product lines, and promotions when they implement a unified customer experience. Any e-commerce marketplace that facilitates excellent user experience design has the potential to make a brand’s online store simple to navigate and investigate.

 

What is Shopping Cart Abandonment?

Retailers pay close attention to shopping cart abandonment because it is a crucial element of the online shopping experience that must be addressed. An online shopping cart abandonment occurs whenever a potential customer begins the checkout process for just an online order but abandons it before completing the transaction. Any item added to a shopper’s shopping cart but does not make it through the checkout process is regarded as “abandoned” by the customer.

When calculating the shopping cart abandonment rate, consider the total number of completed transactions divided by the total number of transactions that have been initially begun. Using this rate, you may determine what proportion of a website’s users indicate buying intent by adding an item to their shopping cart but do not complete the transaction.

Shopping Cart abandonment is just the bane of every e-commerce business owner’s existence. Based on a review of 41 independent research dating back to 2006, the Baymard Institute has determined that the average online shopping cart abandonment rate at the checkout page is 69.57 percent on average. As a point of reference, e-commerce firms lose around $18 billion in sales income each year, a figure that, sadly, has been growing. If an e-commerce company had anticipated this outcome after investing in the Salesforce CRM technology, they would have been quite disappointed. Therefore, it is critical to understand the psychology of customers to know why online buyers abandon their shopping carts.

 

What are the leading causes of Abandoned Carts?

When potential consumers quit their online shopping carts, there can be a variety of reasons for this to happen, some of which are entirely out of your control. On the other hand, you may minimize the rate of shopping cart abandonment by implementing abandonment cart solutions and improving your relationship with your audience, resulting in a significant increase in your online store’s earnings.

main causes of a abandoned cart

1. Products are out of Stock

Digital shoppers who learn that the product they desired is no longer available are among the most aggravating causes for cart abandonment on the internet. Not only does this result in a negative client experience due to the time that has been squandered, but that also reflects poorly on the mechanisms that your company has in place as well. For example, suppose a potential consumer wastes time by checking out to learn that the product they were looking for is no longer available. In that case, it is doubtful that they would return to your business — especially if it is their first time seeing it.

Fortunately, one of the most straightforward solutions to this problem is to enhance your digital shopping cart system to add inventory monitoring functionality via commerce cloud . The most effective shopping carts will also capture information from customers whenever a product is out of stock (long before they reach the checkout process) so that they may receive an email notification when the item becomes available once again.

2. Limited Payment Options

Payment processing may be a difficult task for organizations, but this is not something that your consumers are concerned about. On the contrary, they expect payment processing to be quick and simple, and over 56 % of online consumers prefer to see a variety of payment alternatives.

Payment methods that are appealing to consumers are vital.

The upshot from this is that you should ensure that your online business offers your clients a variety of payment options. In addition, the more flexible you can be with your consumers (consider payment plans or availability of digital wallets), the more seamless the experience will be for them and the less likely they will abandon their carts during the checkout process.

3. Complicated Checkout Process

Customers will quit their shopping carts if checking out becomes a burden, especially if they can use a smartphone or are away from homes or workplaces. This is why you need to make the checkout process as straightforward as possible, and this also helps you in a higher conversion rate. For this, Salesforce commerce cloud offers a ready-to-use checkout standard functionality option, which making users’ experience much more enjoyable along easy navigation.  

One of the most common reasons clients abandon their payment is the complicated checkout procedure. Each extra feature makes it more difficult for the consumer to complete the payment and more time-consuming.

4. Technical Issues on a Website

Let’s face it: maintaining a website or an online business is a continuous process. If you’ve engaged an agency partner to develop your shop for you, the odds are good that they’ll be able to take care of most of these details for you as well.

However, technological issues such as a slew of various applications or plugins slowing down your business might hurt your customers’ shopping experience. Be on top of every technical difficulty or malfunction as they occur and deal with them immediately.

Convert Abandoned Carts into Completed Sales with B2C Commerce Cloud 

B2C Commerce cloud solution for abandoned cart

1. Scheduled Email for Abandoned Carts

Scheduled emails to cart abandoners can be used to re-engage them: When a consumer abandons a shopping cart, not everything is lost. For example, targeted marketing emails with further discounts or free shipping can be sent to shoppers to persuade them to finish their purchase. Salesforce Commerce Cloud and Salesforce Marketing Cloud work well together, and the marketing system integration capability allows for successful targeted marketing campaigns to be carried out using the two systems.

Though it is difficult, it is not impossible to lure back cart abandoners towards the site and persuade them to finish the transaction, hence lowering the number of individuals who abandon their carts regularly.

With such a targeted abandoned cart marketing email, retailers may increase the number of customers that convert. These emails are sent to the consumer at predetermined intervals. They include images of the things they have chosen, testimonials from those other shoppers, guarantee and return policy information, and a solid call to action to entice them back to the site. In addition to being complementary, the Salesforce Commerce Cloud and Salesforce Marketing Cloud work together to deploy targeted digital marketing efficiently.

2. Use Exit Intent Pop-up

With an exit-intent pop-up, you can ask your customers if they plan to depart their basket before sending them to the checkout. Again, we want to provide them with something engaging and attractive to remain and finish the paid series that we have started.

3. Cart Merge

Cart merge is a Salesforce eCommerce functionality that enables customers to combine several shopping carts into one. For example, when a consumer has added things to their cart without signing in and has specific products previously said under a registered user account, they may easily merge the two coaches by checking in once again.

A zero percent cart abandonment rate is an impossible goal to achieve. However, you may dramatically reduce this percentage by retargeting and re-engaging with abandoners to convince customers to return to your web store and finish their transactions.

Cyntexa

Final thoughts

As a licensed Salesforce Commerce Cloud partner, Cyntexa has worked with a wide range of business owners attempting to present in the challenging recovery and saturated digital market that exists today. We can assist you in abandoned carts and decreasing cart abandonment using Salesforce Commerce Cloud Contact us right now if you want to crank up the pace and mark your digital territory.

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