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Lead Generation Specialist

Employment Type   Contractual        location   Remote/Freelance         Experience  1-3 Years        
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Employment Type   Contractual location   Remote/Freelance Experience  1-3 Years share  Share this job

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Job Summary

A Lead Generation Specialist who can help us attract and qualify more potential customers. He / She will be responsible for acquiring and generating new leads, conducting research for the target market, developing lead-generation strategies, searching for the right people and businesses, and establishing connections through outbound marketing.

You will work closely with cross-functional teams as a specialist to deeply understand the unique company’s objective, working to build a collaboration between the service provider and end users of none other than the world’s no.1 CRM i.e., Salesforce.

In short, you will work on generating leads for a Customer Relationship Management Platform named Salesforce as a specialist and lead a team to generate audience acquisition and sales enablement professionals with unwavering focus, a sense of ruthless prioritization, and a drive for making a positive impact on the business and the team.


Compensation: The compensation will depend upon the experience and caliber you possess.

Industry: Information Technology

Department: Sales

Educational Qualification:

  • Bachelor’s degree in business, marketing, or a related field can be a plus.
  • Minimum of 2 years of experience as a lead generation specialist with an emphasis on lead generation and/or sales automation.

Key Responsibilities

  • Conduct lead generation, prospecting, and qualifying new clients.
  • Build an extended team and implement an account plan to deliver maximum revenue potential.
  • Responsible for reaching out to prospects through different types of communication, including cold calling, email marketing, social media, and other relevant marketing channels.
  • Proactively schedule calls with prospective clients via phone and email etc.
  • Helping to drive leads and online traffic with web-based activities and programs.
  • Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel.
  • Follow up on the leads and conduct research to identify potential prospects.
  • Accurately classifying and updating lead information regularly onto the CRM software used.
  • Create and publish content as part of a bigger digital marketing strategy, hence organizing different market campaigns to attract the target audience.
  • Assessing the results of marketing campaigns regularly.
  • Engage in open and collaborative communication with our sales and specialist teams.
  • Communicate with leads, existing customers, and other company stakeholders via various communication mediums and establish business customer relationships.
  • Prepare and analyze marketing and sales pipeline reports and dashboards.
  • Expertise in the company’s services and products and present the best solutions to the unique problems of each lead.
  • Forecast sales activity while crafting satisfied customers.

Key Skills Required

  • Strong communication skills and ability to build relationships.
  • Sales Oriented and Goal Oriented.
  • Strong background in value/consultative selling.
  • Understanding Salesforce can be a plus.
  • Consistent track record in leading an extended sales team.
  • Self-starting and competent to work without continual supervision.
  • Passionate about building connections and networking.
  • Deep understanding of the sales cycle and its objectives.
  • A curious learner with a growth mindset.
  • Organizational and time-management skills
  • An enthusiastic problem solver.

Benefits & Perks

  • 5 Days working
  • Flexible working hours
  • Leadership opportunities, irrespective of number of years you have worked & your educational backgrounds
  • Exposure, training & mentorship of in-demand skill set
  • Transparent and open culture
  • Cool Infrastructure with Gaming Zone, Breakout Spaces and Pantry
  • Encashment of leaves
  • Opportunity to work with industry experts
  • No Dress code
  • Paid Leaves
  • Maternity / Paternity Leaves
  • Health Insurance

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