Document

Advertising Studio Implementation for Real Estate Agency

Introduction

Industry

Real Estate 

Products

Salesforce Advertising Studio 

Capabilities

Build and Implement

The client is a Real estate agency based out of the USA, Canada, providing real estate rental and purchase assistance to their customers. They also provide information and tools to help their clients make informed real estate decisions. They are mainly focused on reasonable pricing, luxury, and convenience that they offer to their customers.

Project Challenges

They were facing the following challenges:

Tough To Reach Potential Customers: The client is facing issues in targeting the potential customers. Despite spending heavily on marketing campaigns, they failed to target their potential audience. Consequently, they spent a lot of time on marketing campaigns that weren’t relevant to their business.
Lack Of Active Subscriptions From Customers: Due to a lack of activity from the customer side, the client was unable to target them or notify them about the new upcoming opportunities. They were not using their existing customer base properly.
Lack Of Data Accessibility: One of the major challenges they were facing was to access the marketing data from multiple platforms like sales cloud, service cloud, and commerce cloud. They are looking to reach the target audience by using analytical data from multiple sources.
Unable To Automate Leads: The client was not able to automate the leads from different social media channels like Facebook, Twitter, and Instagram. They are looking to automate the leads
Difficulty Managing Multi-Channel Advertising: The client is facing issues to advertise efficiently in multiple channels at a time, due to mismanagement and unwanted use of resources they were unable to track the customer insights, which leads them to huge losses.

Project Challenges



They were facing the following challenges: 
Tough To Reach Potential Customers: The client is facing issues in targeting the potential customers. Despite spending heavily on marketing campaigns, they failed to target their potential audience. Consequently, they spent a lot of time on marketing campaigns that weren’t relevant to their business. 
Lack Of Active Subscriptions From Customers: Due to a lack of activity from the customer side, the client was unable to target them or notify them about the new upcoming opportunities. They were not using their existing customer base properly.
Lack Of Data Accessibility: One of the major challenges they were facing was to access the marketing data from multiple platforms like sales cloud, service cloud, and commerce cloud. They are looking to reach the target  audience by using analytical data from multiple sources.
Unable To Automate Leads: The client was not able to automate the leads from different social media channels like Facebook, Twitter, and Instagram. They are looking to automate the leads 
Difficulty Managing Multi-Channel Advertising: The client is facing issues to advertise efficiently in multiple channels at a time, due to mismanagement and unwanted use of resources they were unable to track the customer insights, which leads them to huge losses.
 

Project Solutions

We implemented the following solution to overcome the above challenges for our client

Using Advertising Studio To Reach Potential Customers: We helped them to target new customers who behave like your current high-value customers with Salesforce tools for “lookalikes”and similar audiences using Advertising Studio.

VIEW COMPLETE SOLUTION

 Project
Solutions



We implemented the following solution to overcome the above challenges for our client 
Using Advertising Studio To Reach Potential Customers: We helped them to target new customers who behave like your current high-value customers with Salesforce tools for “lookalikes”and similar audiences using Advertising Studio.
VIEW COMPLETE SOLUTION

Project Result

We implemented the following solution to overcome the above challenges for our client

Increase their Sales & Revenue by

40%

Customer satisfaction increased by

35%

Enquiries related to rental properties increased by

39%

Market Share Increased by

55%

Service Agent productivity increased by

27%

Client Review

Great Service and Amazing Team!

Cyntexa have really served us amazingly with their services and customer support. The whole process till the delivery of the project was systematic and effort less. Kudos to the team!

star star star star star