About the Company
Our client operates a medical equipment business that services various healthcare providers, including Hospitals, Clinics, and Diagnostic Centers. Their physical store is in the United States, and they want to expand their operations to Europe and the United Kingdom. To achieve this, they planned to launch the business online, allowing them to reach a wider audience and broaden their customer base.
Challenges
Our client encountered a lot of challenges. To start with, they wanted to expand their online presence and reach a larger audience, but they weren’t sure how to go about doing this on an online platform. Additionally, they wanted their online platform to be available in the US, Europe, and the UK. They can accept multiple currencies, allowing users to select the money they want to pay with and display the cost as per the chosen currency.
Moving further, they desired a system that would allow them to manage and track the orders and the sales of different products on the site. They demanded inventory management from a third-party supplier based on the orders received from the customers.
They wanted to ensure their online store was attractive and built with easy-to-understand UI for different people and countries. Moreover, the client wanted to offer various discounts and unique offerings on country-specific occasions to retain customers.
In summary, the key challenges to address include:
- Setting up the online business.
- Multi-currency Support
- Tracking and managing the orders.
- Personalized offers and promotions.
Solutions
After understanding the client’s requirements and challenges, we suggested the client proceed with the Salesforce B2B Commerce Cloud package.
We started with setting up the complete B2B Commerce Cloud, configuring the org, and further created different storefronts for the implementation. Three different storefronts were created, and different URLs were bound, focusing on the three different countries. This setup helped the business to reach an audience outside the USA.
Enabling the multi-currency support solved the most significant challenge that our client faced. Three different price books were associated with three different storefronts targeting the three countries. This implementation helped the users view the prices in their currency and make purchases in that currency.
We integrated a third-party application with the B2B system as our client demanded. This integration enables us to show the inventory from the third party to the B2B storefront. We also established a connection with FedEx to capture the order tracking data. Whenever an order was placed and created in Salesforce, the scheduler enabled and created a shipment in FedEx and returned the tracker ID, which could be used to track the orders.
Using the B2B Community experience builder, we could customize the storefronts. Different themes, banners and placements were created for various storefronts to target three different country audiences.
We came up with a custom implementation that went along with the features of the B2B package so they could make different promotional codes and set up conditions for how they could be used. Additionally, we made an LWC part to make the coupons and conditions, and they could set up promotions for certain stores.
Testimonial
“Thanks to Cyntexa, our healthcare business smoothly went digital with Salesforce B2B Commerce Cloud. Their customized eCommerce setup not only made things run better but also made our customers happier. Cyntexa’s dedication and knowledge made them really important in helping us reach a wider audience and provide personalized services.”
Benefits
- Streamlined order and complex transaction management processes, helped the client generate quick order forms, customize catalogs and manage bulk orders.
- Personalized recommendations based on customer’s preferences help to attract and retain them.
B2B Commerce Cloud scales up with the growing business. Whether expanding its product lines, geographical reach or customer base, the platform can quickly adapt to the changes. - Seamless integration with CRM to centralize everything in one place and eliminate the need to migrate data repeatedly.
- Mobile accessibility allows users to access the platform anytime, eliminating time delays.
- Analytics and reporting enable the business to collect valuable insights and make informed decisions. Also, the company can look into the areas of improvement.
