Following are the challenges which they were facing:
- Consumer Interaction: Every business faces unique challenges when it comes to customer support; the same is the case with our client. Our client wants a solution to connect with their customers and get the engagement data in real-time. Our client also wants to communicate with their customers via social media platforms such as LinkedIn and Twitter.
- Difficulties Applying Customer Centricity: One of our client’s biggest challenges was to apply customer-centricity. This means when the business begins implementing customer-oriented marketing or customer-oriented selling, the focus is primarily on the customer experience. Our client wants us to help them with a solution that can let them create a customer-focused environment.
- Challenges Increasing Market Share: Our client’s biggest challenge was getting a single look across all of the different marketing assets, whether that be pay-per-click, websites, print and publications, sales etc. Which creates difficulties for our client.
We implemented the following solution to overcome the above challenges for our client
- Enhancing Customer Interaction: Enhancing customer interaction and customer satisfaction is a primary objective of every company willing to expand. Customer engagement is one major part of fulfilling that need. Salesforce CRM and Pardot sync with each other every two minutes, which means to get the customer engagement data in real-time. Most survey tools can also be configured to sync with the CRM, this will allow to have all the data in one place.