Powering Account Scoring & Reporting Through Salesforce AppExchange Application

60%

Improved customer engagement

45%

Better alignment between teams

85%

Transformation in tracking and reporting

Industry
Software & IT services
Sub Industry
Computer Software
Products
Salesforce AppExchange
Services
Salesforce AppExchange App Development Service
Location
USA
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Overview

Funnel Gauge provides B2B organizations with a sophisticated solution that enables them to construct meticulous account-level scoring models. The platform empowers businesses to gain comprehensive insights into their demand-generation efforts by seamlessly integrating account demographics and behavior data.

With Funnel Gauge, companies can make data-driven decisions, optimize their strategies, and drive meaningful results within the dynamic B2B landscape.

Challenges

  • Defining the profile: Defining the attributes of Ideal Customer Profiles and accurately labelling each account within Salesforce was difficult.
  • Unable to make personalize scoring: The team faced problems building a custom account scoring model based on demographic and behavioral attributes.
  • Difficulty in managing teams: Creating a detailed account scoring model is challenging, calling for expertise in data analysis and modelling techniques.
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