Powering Account Scoring & Reporting Through Salesforce AppExchange Application

Overview

Funnel Gauge provides B2B organizations with a sophisticated solution that enables them to construct meticulous account-level scoring models. The platform empowers businesses to gain comprehensive insights into their demand-generation efforts by seamlessly integrating account demographics and behavior data.

With Funnel Gauge, companies can make data-driven decisions, optimize their strategies, and drive meaningful results within the dynamic B2B landscape.

Challenges

• Defining the profile: Defining the attributes of Ideal Customer Profiles and accurately labelling each account within Salesforce was difficult.
• Unable to make personalize scoring: The team faced problems building a custom account scoring model based on demographic and behavioral attributes.
• Difficulty in managing teams: Creating a detailed account scoring model is challenging, calling for expertise in data analysis and modelling techniques.