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Expanding The Scope Of Promotional Activities With Salesforce B2C Commerce Cloud Cartridge

industry

Industry

Software & IT Services

industry

Sub Industry

Computer Software

industry

Products

Salesforce Commerce Cloud

industry

Services

Salesforce Development Services

industry

Location

USA

industry

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60%

Improvement in customer acquisition

45%

Increase in overall efficiency

40%

Increased in site traffic with improvement in promotional strategies

Overview

Brandbassador is a remarkable ambassador marketing management tool designed to cater to the needs of fast-growing eCommerce brands. It was founded by the visionary founders of Onepiece, who themselves achieved great success through ambassador marketing.

Since its inception in 2016, Brandbassador has made significant strides in the industry. It is now recognized as one of the leading marketing tool providers, with eight offices and a team of 70 dedicated employees.

Challenges

  • Cartridge Development: They experienced difficulty creating SFCC campaigns, promotions, and coupons exclusively for verified brand ambassadors to share.
  • Coupon Rule Imposition: Users have been creating irrelevant coupons for end customers, and the absence of validation checks within the cartridge has resulted in non-compliance with the defined set of rules.
  • API Limitations: The OCAPI's restrictions have posed difficulties in establishing the campaign association of created coupons and promotions, leading to setbacks in the overall process.

Solutions

Simplification of promotional efforts and validating activities of users with the Development of Salesforce B2C Commerce Cloud Cartridges.

 

  • Environment Setup: Since their organizations had already set up Commerce Cloud, we worked on developing a Commerce Cloud Cartridge.
  • Creating a Job for coupon relation: We developed a JOB that utilizes OCAPI and custom attributes to associate coupons, campaigns, and promotions, effectively overcoming the OCAPI limitations in campaign relations.
  • Easeout Link Certification Process: Assistance was provided during the link certification process, successfully resolving any issues raised by Salesforce support.
  • Validating coupon creation: A custom preference was developed for the SFCC BM, establishing rules for coupon creation. The validation process now takes place before promotion creation.

 

VIEW COMPLETE SOLUTION

Benefits

  • Expanded functionality to the SFCC platform resulted in an increased customer base.
  • Business managers have control over the level of access granted to Brandbassador.
  • Link certification improved the visibility and reach of the cartridge on the marketplace.
VIEW ALL BENEFITS
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