Expanding The Scope Of Promotional Activities With Salesforce B2C Commerce Cloud Cartridge

Overview

Brandbassador is a remarkable ambassador marketing management tool designed to cater to the needs of fast-growing eCommerce brands. It was founded by the visionary founders of Onepiece, who themselves achieved great success through ambassador marketing.

Since its inception in 2016, Brandbassador has made significant strides in the industry. It is now recognized as one of the leading marketing tool providers, with eight offices and a team of 70 dedicated employees.

Challenges

• Cartridge development: They experienced difficulty creating SFCC campaigns, promotions, and coupons exclusively for verified brand ambassadors to share.
• Coupon Rule imposition: Users have been creating irrelevant coupons for end customers, and the absence of validation checks within the cartridge has resulted in non-compliance with the defined set of rules.
• API limitations: The OCAPI’s restrictions have posed difficulties in establishing the campaign association of created coupons and promotions, leading to setbacks in the overall process.